Be the face of Melbourne’s Nightlife with our latest campaign.

We’re inviting nightlife-loving Melburnians to play a starring role on AC/DC Lane's billboards, with a chance to win a $1000 yd. voucher. 

We believe every night out should end with a good story, so on Friday September 22nd from 5pm-9pm, we’re telling the story of Melbourne’s iconic nightlife through the faces of its locals! 

We’ll be capturing images of night-goers in their element with a team of roving photographers along the world-famous AC/DC Lane & the streets of Melbourne Central. They will be on a mission to capture the candid moments that define Melbourne's after-dark culture and of you in action!

Live throughout the night, we will print & pin images of the city’s social pulse on a blank billboard in AC/DC Lane, creating an interactive visual collage that brings the city's energy to life. 

Participants are encouraged to then head down to the lane’s billboards to see themselves as the face of the city & pick their photo off the board. One lucky photograph will have a $1000 yd. Gift card & an exclusive complimentary Bar Bambi experience attached to the back of it… will it be yours? 

All pinned images will come with a complimentary $25 yd. Gift card so everyone can enjoy a slice of the experience and gear up for their next weekend adventure in style! 

The night's moments will live on the billboards during the upcoming week as a visual storyboard showing off Melbourne's dynamic nightlife.

To celebrate the occasion, we’ll have live beats & 30% off all day in store at Melbourne Central only - create more epic stories in the season’s latest threads.

Find us at Melbourne Central located on the Ground Floor!