Suits, Sweat, and Support: Why yd. is Pushing for Mental Health with Headspace

yd.'s Commitment to Mental Well-being: Conquered

At yd. Australia, we've always believed in helping you put your best foot forward, not just with sharp style but also with genuine confidence. That's why we were so proud to throw our full support behind The Push-Up Challenge 2025, partnering with headspace, Australia's National Youth Mental Health Foundation. This wasn't just a fitness event; it was a powerful movement to raise awareness, spark crucial conversations, and contribute vital funds to support young Aussies who need it most.

More Than Just a Workout: A Profound Purpose

The Push-Up Challenge encouraged participants to complete 3214 push-ups over 23 days, a number representing the tragic lives lost to suicide in Australia in 2023. For us at yd., it was about demonstrating that strength isn't just found in a perfectly tailored blazer; it's also about self-care and the courage to speak up when you're struggling. We believe in building up the man, not just dressing him.

Why headspace? Because Every Young Mind Matters.

Our choice to partner with headspace was clear. They are on the frontline, providing essential early intervention mental health services to 12-25 year olds across Australia. Their holistic approach ensures young people receive comprehensive support, aligning perfectly with our belief that every young person deserves the tools and support to thrive. Initiatives like The Push-Up Challenge are essential in breaking down the stigma that prevents young people from seeking help.

yd.'s Style Met Well-being: A Challenge Met

You know us for our sharp menswear, from men's wedding suits to versatile smart casual men's clothing. You invest in quality and style when you shop with us, and through this challenge, we asked our community to invest in something even more critical: mental well-being.

Our entire yd. team was all in! Our crew, from our dedicated retail gurus in every men's clothing store across the country to the masterminds behind our digital presence, hit the deck and collectively completed over 5000 push-ups across our stores. We're not just selling clothes; we're building a community that values both outer presentation and inner fortitude. We believe that true style emanates from confidence, and confidence is built on a foundation of mental well-being. This challenge was our way of walking the talk, demonstrating that caring for your mind is just as important as curating your wardrobe.

Thank you to everyone who supported us and headspace during The Push-Up Challenge 2025. Your support helps us contribute to a future where young Australians feel empowered to seek help and live healthier, happier lives.